← Back to all work
Case
We Fix Cars. We Made It Funny.

We Fix Cars. We Made It Funny.

Client
Autorobot
Category
Local Services / Auto Repair
Deliverable
Social video campaign, 3 films
The Problem

Autorobot is a family-owned auto repair shop. Real people, real work, real problems solved everyday. Not a franchise, not a chain. The kind of place where the guy who answers the phone is thesame guy who fixes your car.That authenticity was the brief

The Insight

Auto repair is a high-anxiety category. Nobody goes to a mechanic because things are goingwell. They show up stressed, suspicious, and already convinced they're about to beovercharged.The fastest way to disarm that tension is to make people laugh before they have a chance toworry. Comedy doesn't just entertain. In this context, it signals honesty. Funny businesses don'tfeel like they're hiding something.We built three films. Same client, same tone, three different angles into the same truth: Autorobothandles it.

The Approach

Three social video campaigns produced for digital distribution across Instagram, Facebook, andTikTok. Shot and edited in-house.

The Work

Autorobot is a family-owned auto repair shop. Real people, real work, real problems solved everyday. Not a franchise, not a chain. The kind of place where the guy who answers the phone is thesame guy who fixes your car.That authenticity was the brief.

"
Three films. One shop. Zero reasons to stress about your car.
"
Autorobot

Want a film that closes deals?

Start the conversation
$1
$2.
That's the equation.