Great product. Low awareness. Nobody knew it existed.In a gift category driven almost entirely by emotion, Say Merci needed more than a product shot.They needed people to feel something before they ever tasted anything.

Chocolate strawberries don't sell on nutrition facts or price. They sell on the feeling of giving andreceiving something that lands just right.The two emotions most associated with that experience are pleasure and surprise. Notmanufactured. Not performed. The kind that happens when something exceeds what youexpected.We built one film for each.

Brand awareness in a new market starts with memory. People don't remember products, theyremember how products made them feel.Two films, two feelings, one clear association: Say Merci is the thing that gets that reaction. Theone worth giving. The one worth trying.

A woman takes a bite. The pleasure is so immediate, so genuine, that it lifts her off the ground.Literally.The exaggeration is the point. It takes the internal experience of eating something unexpectedlygood and makes it visible. The audience laughs, recognizes the feeling, and remembers thebrand attached to it